Threat Glossary
Domain abuse is the registration or use of internet domains that exploit a brand's name - typosquats, lookalike domains, and copycat extensions - to divert traffic, run scams, send fraudulent email, or host impersonating content.
Last reviewed: July 2026
Diverted traffic
→Misspelled visits land on someone else's page - or someone else's scam.
Phishing enablement
→Lookalike domains make fraudulent email indistinguishable from yours.
Customer harm
→Every scam run on a lookalike domain is attributed to your brand.
Escalating cost
→Squatted domains get more expensive to recover the longer they operate.
Domains are infrastructure - whoever holds a convincing lookalike holds a piece of your identity. Most brands discover domain abuse only after customers report being scammed, when the cheap moment to act was the week the domain was registered.
Your name points where you decide - abusive domains caught at registration, not after the scam reports.
FAQs
Get Your Free Digital Risk Assessment - a focused review of your exposure, active threats, and response options.