Our Services
Detect, Monitor, and Protect Your Digital Reputation
Seven ways DiReFTY identifies and neutralizes the threats putting your brand at risk.
Full Service Coverage
Seven disciplines. One protection layer.
Reputation Safety Monitoring
Most businesses don't know their exposure until it's too late
Digital reputation risk accumulates silently - across search results, review platforms, social channels, and domains.
Continuous monitoring across all major digital touchpoints. Findings from different channels are correlated by AI - a counterfeit listing, an impersonation account, and a lookalike domain are often one operator - then scored and prioritised by business impact.
Organisations get a clear, quantified view of their exposure before threats escalate.
Fake Review Monitoring
Fake reviews are quietly driving customers to competitors
Coordinated fake negative reviews suppress trust signals and steer purchase decisions away from your brand.
Continuous scanning across Google, marketplaces, and review platforms. Each review is scored on behavioural signals plus a model-based authenticity judgement, weighted for your business category, so coordinated campaigns separate from genuine unhappy customers.
Review trust directly drives purchase decisions - protecting this signal protects revenue.
Impersonation & Fake Profile Detection
Fake accounts impersonating your brand erode trust at scale
Impersonation profiles mislead customers, intercept enquiries, and permanently damage brand credibility.
Cross-platform monitoring identifies profiles, handles, and pages mimicking your brand identity. Candidate matches are read by a model that judges whether an account is actually impersonating you or just shares a name - scoring is evidence-first, so coincidence does not become an alert.
Swift identification and reporting stops impersonation before it reaches significant audiences.
Trademark Monitoring & Enforcement
Unauthorized use of your trademark dilutes brand equity
Trademark abuse appears across domains, marketplaces, social channels, and search - often simultaneously.
Active scanning for brand name, logo, and trademark usage across digital channels with violation classification.
Documented violations with enforcement coordination reduce recurring abuse and protect brand ownership.
Marketplace Monitoring
Counterfeit listings damage your brand every day they stay live
Counterfeit products listed under your brand name devalue quality perception and redirect customer spend.
Listing-level scanning across Amazon, Flipkart, Meesho, and other major marketplaces for counterfeit activity.
Faster takedown coordination limits the window counterfeit listings have to impact brand trust.
Fake Website Detection
Lookalike sites steal your traffic and deceive your customers
Fake websites using your domain, brand name, or visual identity intercept customers and damage trust.
Domain registration monitoring detects lookalikes within days of registration. Newly registered matches are graded by AI on infrastructure signals, page content, and visual similarity to your real site, then classified by threat type with supporting evidence recorded alongside the verdict.
Rapid identification and takedown requests limit the damage window for each fake domain.
DPDP Readiness Assessment
Personal data you already collect is now a regulatory and trust risk
Customer and employee data flowing through forms, CRMs, payments, and WhatsApp carries penalty and reputation exposure under the DPDP Act, 2023.
A structured readiness assessment maps how personal data is collected, stored, shared, and protected across your organisation.
A clear readiness score and prioritised gap report reduce exposure before it becomes penalties, complaints, or lost customer trust.
Digital Risk Assessment
Not sure which threats apply to you?
Get a free assessment and see your exposure across every risk category - with no obligation.