Service
Counterfeit monitoring for brands selling on Indian marketplaces
Counterfeit monitoring is the continuous search of marketplaces and social shops for listings that sell fake versions of your products under your brand, followed by evidence capture and platform-specific removal. It covers Amazon, Flipkart, Meesho, and the other marketplaces Indian buyers use, and tracks the same sellers when they relist under new accounts.
Last reviewed: September 2026
TL;DR
- Counterfeit sellers price below MRP, reuse your product photos, and move between marketplaces as each one enforces.
- Every marketplace runs its own IP complaint route - a report on Amazon does nothing on Flipkart or Meesho.
- A test purchase is the strongest evidence; a listing photo on its own is often not enough.
- Removed listings come back under new seller accounts, so monitoring after the takedown is most of the work.
The Business Impact
Lost sales at a lower price
→Buyers comparing prices pick the counterfeit priced below your MRP, and the sale never reaches you or your authorised sellers.
Your ratings absorb their quality
→A buyer who receives a fake leaves the one-star review on your brand, not on the seller who shipped it.
Safety and liability exposure
→Counterfeit cosmetics, supplements, electronics, and baby products can cause real harm, and the complaint arrives addressed to you.
Channel partners lose faith
→Authorised distributors watching fakes undercut them unchallenged stop investing in your brand.
Why It Matters
Counterfeit operations are commercial: they go wherever enforcement is weakest and relist within days of a takedown. Brands usually discover them through customer complaints, by which point the listing has sold for weeks and collected reviews. Monitoring across every marketplace at once is what turns counterfeiting from a recurring surprise into a managed queue.
How It Works
- 1Fingerprint your catalogueProduct names, model numbers, common misspellings, packaging, and your own product photography are catalogued, so copied images and near-identical titles can be matched across platforms.
- 2Sweep marketplaces and social shopsListings on Amazon, Flipkart, Meesho, Myntra, Nykaa, AJIO, JioMart, and IndiaMART, plus Instagram and Facebook shops, are checked against the fingerprint on a continuous schedule.
- 3Separate counterfeit from grey-market and authorisedEach match is checked against your list of authorised sellers and distributors. Genuine goods from an unauthorised reseller are a different problem from a fake, and filing them as counterfeits damages your credibility with the platform.
- 4Build the evidenceListings, seller details, and images are captured before the seller can edit them. Where the case needs it, a test purchase is coordinated so the received product can be compared with the genuine one.
- 5File on each platform's own routeReports go through Amazon Brand Registry or Report Infringement, Flipkart's brand-protection tools, Meesho's IP complaint route, and Meta's IP forms, each with the rights documents that platform expects.
- 6Track relistingRemoved sellers and listings stay on watch. The same photographs, price points, and seller patterns reappearing under a new account are flagged and re-reported using the evidence already on file.
Where We Work
Marketplaces
Social commerce
Reporting routes
What To Expect
What this service does
- Find counterfeit listings across several marketplaces at once and show them as one connected operation.
- Separate counterfeits from genuine grey-market stock before anything is filed.
- Capture evidence before sellers edit or delete listings, and coordinate test purchases where needed.
- File platform-specific reports with the rights documents each platform requires.
- Catch relisted sellers and re-report them with the evidence already on file.
What it does not do
- Guarantee a platform removes a listing. The marketplace makes that decision.
- Remove genuine goods sold by an unauthorised reseller as if they were counterfeits. That is a distribution issue, not an IP one.
- Act without proof of your rights. Most marketplaces expect a trademark registration or equivalent ownership documents.
- Pursue sellers in court or recover damages. That sits with your legal counsel, working from the evidence we provide.
The Outcome
Counterfeits of your products are found across marketplaces while they are new, removed through the right route on each platform, and caught again when they relist, so fewer buyers receive a fake with your name on it.
Related
FAQs
Counterfeit Monitoring questions
A quick overview of how monitoring, assessment, and enforcement work. If you need more detail, talk to the team directly.
Is there a counterfeit monitoring service for brands in India?
- Yes. DiReFTY's counterfeit monitoring covers Amazon, Flipkart, Meesho, Myntra, Nykaa, AJIO, JioMart, IndiaMART, and Instagram and Facebook shops, with evidence capture and platform-specific removal reports. It is built for Indian D2C and consumer brands whose counterfeits appear on Indian marketplaces first.
Do I need a registered trademark for counterfeit removal?
- For most marketplace IP routes, yes. Amazon Brand Registry requires a registered or pending trademark, and other platforms expect proof of ownership that matches the goods listed. Without it, some cases can still be pursued on copyright in your product photographs, but a registration makes every report stronger.
What is the difference between a counterfeit and a grey-market seller?
- A counterfeit is a fake product sold under your brand. A grey-market seller sells your genuine product without your authorisation. Marketplaces act on counterfeits as IP violations; grey-market resale usually is not one, and has to be handled through your distribution agreements.
How is this different from your fake website takedown service?
- Fake website takedown deals with stand-alone sites impersonating your brand, through hosts and registrars. Counterfeit monitoring deals with listings inside marketplaces and social shops, through each platform's own IP complaint system. Many brands need both, because the same operators often run both.
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